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The Idea in Brief

Most entrepreneurs desire to make pots of money and run the testify. But Wasserman reveals that it'southward tough to practise both. If you don't figure out which matters virtually to you, y'all could end up being neither rich nor in control.

Consider: To make a lot of money from a new venture, you demand financial resources to capitalize on the opportunities before you lot. That ways alluring investors—which requires relinquishing control as you give away disinterestedness and as investors alter your lath's membership. To remain in accuse of your business, you have to go along more equity. But that ways fewer financial resources to fuel your venture.

And then, y'all must choose between money and ability. Begin past articulating your primary motivation for starting a business organisation. So empathize the merchandise-offs associated with that goal. As your venture unfolds, yous'll brand choices that support—rather than jeopardize—your dreams.

The Idea in Practice

At every pace in their venture's life, entrepreneurs face a choice betwixt making money and decision-making their businesses. And each choice comes with a trade-off.

If Y'all Want to Get Rich

Startup founders who surrender more equity to attract cofounders, primal executives, and investors build more than valuable companies than those who part with less disinterestedness. And the founder ends up with a more than valuable piece of the pie.

On the other hand, to concenter investors and executives, you accept to cede control of most determination making. And in one case y'all're no longer in control, your task as CEO is at take a chance. That'south because:

  • You need broader skills—such as creating formal processes and developing specialized roles—to continue building your company than you did to kickoff it. This stretches most founders' abilities beyond their limits, and investors may force y'all to step down.
  • Investors dole out coin in stages. At each stage, they add their own people to your board, gradually threatening your command.

If you lot're motivated more past wealth than power:

  • Recognize when the peak job has stretched beyond your capabilities, and rent a new CEO yourself.
  • Work with your board to develop mail-succession roles for yourself.
  • Be open to pursuing ideas that require external financing.

If You Desire to Run the Company

To retain command of your new business, you may demand to bootstrap the venture—using your own capital letter instead of taking money from investors. Yous'll accept less financial fuel to increment your company'due south value. But yous'll be able to go along running the company yourself.

If you're more motivated by ability than wealth:

  • Restrict yourself to businesses where you already have the skills and contacts you need.
  • Focus on a business organization in which large amounts of capital aren't required to get your venture off the footing and flying.
  • Consider waiting until tardily in your career earlier setting up store for a new venture. That will give yous time to develop the broader skills y'all'll need equally your business grows and to accumulate some savings for bootstrapping.

Every would-exist entrepreneur wants to be a Bill Gates, a Phil Knight, or an Anita Roddick, each of whom founded a large visitor and led information technology for many years. However, successful CEO-cum-founders are a very rare brood. When I analyzed 212 American start-ups that sprang up in the belatedly 1990s and early on 2000s, I discovered that most founders surrendered

management control long before their companies went public. By the time the ventures were 3 years old, fifty% of founders were no longer the CEO; in year 4, but 40% were still in the corner part; and fewer than 25% led their companies' initial public offerings. Other researchers have subsequently found like trends in various industries and in other time periods. We remember the scattering of founder-CEOs in corporate America, but they're the exceptions to the rule.

Founders don't allow go easily, though. Four out of 5 entrepreneurs, my research shows, are forced to step downwards from the CEO's mail service. Well-nigh are shocked when investors insist that they relinquish command, and they're pushed out of role in ways they don't like and well earlier they want to abdicate. The modify in leadership can be particularly damaging when employees loyal to the founder oppose information technology. In fact, the manner in which founders tackle their starting time leadership transition often makes or breaks young enterprises.

The transitions take place relatively smoothly if, at the outset, founders are honest nigh their motives for getting into business. Isn't that obvious, you lot may enquire. Don't people start a business to brand pots of money? They do. However, a 2000 newspaper in the Journal of Political Economy and another two years later in the American Economic Review showed that entrepreneurs every bit a class make just as much money equally they could have if they had been employees. In fact, entrepreneurs brand less, if you lot account for the higher risk. What's more, in my experience, founders often make decisions that conflict with the wealth-maximization principle. Every bit I studied the choices before entrepreneurs, I noticed that some options had the potential for generating college fiscal gains but others, which founders oftentimes chose, conflicted with the desire for money.

ExhibitTitle The Merchandise-Off Entrepreneurs Make

ExhibitCaption Founders' choices are straightforward: Practise they want to be rich or king? Few have been both.

The reason isn't hard to fathom: In that location is, of course, another gene motivating entrepreneurs along with the desire to become wealthy: the drive to create and lead an organisation. The surprising thing is that trying to maximize one imperils achievement of the other. Entrepreneurs face a choice, at every step, between making money and managing their ventures. Those who don't figure out which is more important to them often end up neither wealthy nor powerful.

Inside the Founder's Mind

Founders are usually convinced that but they tin can lead their start-ups to success. "I'm the one with the vision and the desire to build a great company. I have to be the one running it," several entrepreneurs have told me. There's a great bargain of truth to that view. At the start, the enterprise is but an thought in the mind of its founder, who possesses all the insights well-nigh the opportunity; about the innovative product, service, or business organization model that will capitalize on that opportunity; and about who the potential customers are. The founder hires people to build the business according to that vision and develops close relationships with those first employees. The founder creates the organizational culture, which is an extension of his or her manner, personality, and preferences. From the get-go, employees, customers, and business partners identify start-ups with their founders, who take great pride in their founder-cum-CEO condition.

New ventures are usually labors of dearest for entrepreneurs, and they become emotionally attached to them, referring to the business concern every bit "my baby" and using similar parenting language without fifty-fifty noticing. Their attachment is evident in the relatively low salaries they pay themselves. My written report of compensation in 528 new ventures set up between 1996 and 2002 showed that 51% of entrepreneurs made the same coin as—or fabricated less than—at least one person who reported to them. Even though they had comparable backgrounds, they received 20% less in cash compensation than nonfounders who performed like roles. That was and so even later taking into account the value of the equity each person held.

Many entrepreneurs are overconfident nigh their prospects and naive about the problems they volition face. For example, in 1988, Purdue University strategy scholar Arnold Cooper and ii colleagues asked iii,000 entrepreneurs ii simple questions: "What are the odds of your business organization succeeding?" and "What are the odds of any business like yours succeeding?" Founders claimed that there was an 81% chance, on average, that they would succeed but only a 59% probability of success for other ventures like their ain. In fact, 80% of the respondents pegged their chances of success at at least 70%—and ane in 3 claimed their likelihood of success was 100%. Founders' zipper, overconfidence, and naïveté may exist necessary to go new ventures up and running, but these emotions later create problems.

Growing Pains

Founders eventually realize that their fiscal resource, ability to inspire people, and passion aren't enough to enable their ventures to capitalize fully on the opportunities before them. They invite family unit members and friends, affections investors, or venture upper-case letter firms to invest in their companies. In doing so, they pay a heavy price: They often have to give up total control over the enterprise. Affections investors may allow entrepreneurs to retain command to a greater degree than venture capital firms do, but in both cases, outside directors will join the company's board.

Once the founder is no longer in control of the board, his or her task as CEO is at risk. The board's chore is straight-forward if the founder underperforms as CEO, although even when founders are floundering, boards can accept a hard fourth dimension persuading them to put their "babies" upward for adoption. Just, paradoxically, the need for a change at the height becomes even greater when a founder has delivered results. Let me explain why.

The showtime major task in whatsoever new venture is the development of its product or service. Many founders believe that if they've successfully led the development of the organization'southward commencement new offer, that's ample proof of their management prowess. They recollect investors should have no cause for complaint and should continue to dorsum their leadership. "Since I've gotten us to the stage where the product is ready, that should tell them that I can lead this company" is a common refrain.

Their success makes information technology harder for founders to realize that when they gloat the shipping of the first products, they're marking the end of an era. At that indicate, leaders face a dissimilar set of business organization challenges. The founder has to build a company capable of marketing and selling large volumes of the product and of providing customers with later on-sales service. The venture's finances go more complex, and the CEO needs to depend on finance executives and accountants. The system has to become more structured, and the CEO has to create formal processes, develop specialized roles, and, yes, constitute a managerial hierarchy. The dramatic broadening of the skills that the CEO needs at this stage stretches most founders' abilities beyond their limits.

A technology-oriented founder-CEO, for case, may be the all-time person to lead a outset-up during its early days, but as the company grows, it will need someone with different skills. Indeed, in analyzing the boards of 450 privately held ventures, I found that exterior investors control the lath more than often where the CEO is a founder, where the CEO has a background in science or technology rather than in marketing or sales, and where the CEO has on average 13 years of experience.

Thus, the faster that founder-CEOs pb their companies to the point where they need outside funds and new management skills, the quicker they volition lose management control. Success makes founders less qualified to lead the company and changes the power construction so they are more vulnerable. "Congrats, you lot're a success! Sorry, you're fired," is the implicit bulletin that many investors accept to send founder-CEOs.

Investors wield the most influence over entrepreneurs simply before they invest in their companies, often using that moment to force founders to step down. A contempo report in Private Disinterestedness Calendar week pithily captures this dynamic: "Seven Networks Inc., a Redwood Metropolis, Calif.-based mobile email visitor, has raised $42 million in new venture capital funding….In other Seven news, the company named one-time Onebox.com CEO Russ Bott equally its new CEO."

The founder'south moment of truth sometimes comes apace. 1 Silicon Valley?based venture upper-case letter business firm, for instance, insists on owning at least 50% of any start-upward after the first circular of financing. Other investors, to reduce their risk, dole money out in stages, and each round alters the board'southward composition, gradually threatening the entrepreneur's control over the visitor. So it usually takes two or three rounds of financing before outsiders acquire more than l% of a venture's disinterestedness. In such cases, investors allow founder-CEOs to lead their enterprises longer, since the founder volition have to come back for more than upper-case letter, but at some point outsiders will gain control of the board.

Whether gradual or sudden, the transition is frequently stormy. In 2001, for example, when a California-based internet telephony company finished developing the first generation of its arrangement, an outside investor pushed for the appointment of a new CEO. He felt the company needed an executive experienced at managing the other executives who oversaw the firm's existing functions, had deeper knowledge of the functions the venture would have to create, and had experience in instituting new processes to knit together the company'due south activities. The founder refused to accept the need for a modify, and information technology took 5 force per unit area-filled months of persuasion before he would stride down.

He's not the only ane to accept fought the inevitable; 4 out of five founder-CEOs I studied resisted the idea, also. If the need for modify is clear to the board, why isn't it articulate to the founder? Considering the founder's emotional strengths become liabilities at this stage. Used to existence the heart and soul of their ventures, founders find it hard to take bottom roles, and their resistance triggers traumatic leadership transitions inside young companies.

Time to Choose

Every bit starting time-ups abound, entrepreneurs face a dilemma—ane that many aren't aware of, initially. On the ane hand, they have to heighten resources in order to capitalize on the opportunities earlier them. If they choose the right investors, their fiscal gains volition soar. My inquiry shows that a founder who gives upwardly more equity to concenter cofounders, nonfounding hires, and investors builds a more than valuable visitor than one who parts with less equity. The founder ends up with a more valuable piece, too. On the other manus, in order to attract investors and executives, entrepreneurs have to give up control over well-nigh decision making.

Choosing money: A founder who gives up more than disinterestedness to attract investors builds a more valuable company than i who parts with less—and ends up with a more valuable slice, too.

This fundamental tension yields "rich" versus "rex" trade-offs. The "rich" options enable the company to become more valuable but sideline the founder by taking away the CEO position and control over major decisions. The "king" choices allow the founder to retain control of determination making by staying CEO and maintaining control over the board—simply oft merely by building a less valuable company. For founders, a "rich" choice isn't necessarily better than a "male monarch" selection, or vice versa; what matters is how well each decision fits with their reason for starting the visitor.

Consider, for example, Ockham Technologies' cofounder and CEO Jim Triandiflou, who realized in 2000 that he would have to concenter investors to stay in business organization. Soon, he had several suitors wooing him, including an inexperienced angel investor and a well-known venture capital firm. The angel investor'southward offer would have left Triandiflou in control of the board: Joining him on information technology would be only his cofounder and the angel investor himself. If he accepted the other offer,though, he would control just 2 of 5 seats on the board. Triandiflou felt that Ockham would grow bigger if he roped in the venture uppercase house rather than the angel investor. Later much soul-searching, he decided to take a risk, and he sold an equity stake to the venture firm. He gave up lath control, but in render he gained resources and expertise that helped increase Ockham's value manifold.

Similarly, at Wily Technology, a Silicon Valley enterprise software company, founder Lew Cirne gave up control of the lath and the company in exchange for financial backing from Greylock Partners and other venture capital firms. As a result, CA bought Wily two years afterward for far more money than it would have if Cirne had tried to become it lone.

On the other side of the money are founders who bootstrap their ventures in order to remain in control. For instance, John Gabbert, the founder of Room & Board, is a successful Minneapolis-based furniture retailer. Having set upwards nine stores, he has repeatedly rejected offers of funding that would enable the company to grow faster, fearing that would lead him to lose control. As he told BusinessWeek in October 2007, "The trade-offs are just besides great." Gabbert is clearly willing to live with the choices he has made as long as he tin run the company himself.

About founder-CEOs start out past wanting both wealth and power. Nonetheless, in one case they grasp that they'll probably accept to maximize one or the other, they volition be in a position to figure out which is more of import to them. Their past decisions regarding cofounders, hires, and investors volition usually tell them which they truly favor. Once they know, they will find it easier to tackle transitions.

Founders who understand that they are motivated more by wealth than by command will themselves bring in new CEOs. For instance, at one health intendance–focused internet venture based in California, the founder-CEO held a serial of discussions with potential investors, which helped him uncover his own motivations. He eventually told the investors that he wanted to "practise as well equally I can from an disinterestedness perspective…[and exercise] what will be required for the company to be successful in the long run." One time he had articulated that goal, he started playing an active office in the search for a new CEO. Such founders are also probable to work with their boards to develop post-succession roles for themselves.

Past dissimilarity, founders who understand that they are motivated past control are more prone to making decisions that enable them to atomic number 82 the business at the expense of increasing its value. They are more likely to remain sole founders, to use their ain capital instead of taking money from investors, to resist deals that impact their management control, and to attract executives who will not threaten their want to run the company. For example, in 2002, the founder-CEO of a Boston-based information technology venture wanted to raise $5 1000000 in a first round of financing. During negotiations with potential investors, he realized that all of them would insist on bringing in a professional CEO. Saying that he "was not going to hand the visitor over to someone else," the entrepreneur decided to raise only $2 million, and he remained CEO for the next ii years.

Choosing power: Founders motivated past control will make decisions that enable them to lead the business organisation at the expense of increasing its value.

One factor affecting the founder's choices is the perception of a venture'due south potential. Founders often make different decisions when they believe their start-ups have the potential to grow into extremely valuable companies than when they believe their ventures won't be that valuable. For case, serial entrepreneur Evan Williams built Pyra Labs, the company that coined the term "blogger" and started the Blogger.com site, without the aid of outside investors and eventually sold it to Google in 2003. Past contrast, two years after, for his next venture, the podcasting visitor Odeo, Williams quickly brought in Charles River Ventures to invest $4 one thousand thousand. Asked why, Williams told the Wall Street Periodical in October 2005: "We thought nosotros had the opportunity to exercise something more than substantial [with Odeo]." Having ceded control quickly in an effort to realize the substantial potential of the company, Williams has had a modify of heart, buying dorsum the company in 2006 and regaining his kingship.

Some venture capitalists implicitly use the merchandise-off between money and control to judge whether they should invest in founder-led companies. A few take information technology to the extreme past refusing to back founders who aren't motivated by money. Others invest in a start-upwardly only when they're confident the founder has the skills to lead information technology in the long term. Even these firms, though, have to replace as many equally a quarter of the founder-CEOs in the companies they fund.

Rich-or-king choices can likewise crop up in established companies. Ane of my favorite examples comes from history. In 1917, Henry Royce was pushed to merge Rolls-Royce with Vickers, a large armaments manufacturer, in society to form a stronger British company. In a chapter in Creating Modern Capitalism, Peter Botticelli records Royce's reaction: "From a personal bespeak of view, I prefer to be accented boss over my own department (even if it was extremely small) rather than to exist associated with a much larger technical department over which I had only joint control." Royce wanted control—not money.

Heads of not-for-profit organizations must make like choices. I recently consulted with a successful Virginia-based nonprofit whose founder-CEO had faced two coup attempts. Early on, a hospital executive who felt he was himself more qualified to lead the arrangement mounted 1 takeover bid, and some years subsequently, a lath fellow member made the other bid when the venture was commencement to attract observe. The founder realized that if he continued to accept money from outside organizations, he would face more than attempts to oust him. Now the question he and his family unit have to recall through is whether to take less coin from exterior funders even though that means the venture will grow less speedily.

Would-be entrepreneurs tin can also apply the framework to judge the kind of ideas they should pursue. Those desiring control should restrict themselves to businesses where they already have the skills and contacts they need or where large amounts of upper-case letter aren't required. They may also desire to wait until late in their careers earlier setting up shop, later they accept adult broader skills and accumulated some savings. Founders who desire to become wealthy should exist open up to pursuing ideas that require resources. They tin can make the leap sooner because they won't mind taking money from investors or depending on executives to manage their ventures.• • •

Choosing betwixt money and power allows entrepreneurs to come to grips with what success means to them. Founders who want to manage empires will not believe they are successes if they lose command, even if they end upward rich. Conversely, founders who understand that their goal is to amass wealth volition not view themselves every bit failures when they step down from the elevation job. In one case they realize why they are turning entrepreneur, founders must, as the quondam Chinese saying says, "determine on three things at the offset: the rules of the game, the stakes, and the quitting fourth dimension."

A version of this article appeared in the February 2008 issue of Harvard Business Review.