How Much Money Did The Ksi Fight Make
The hugely-hyped Logan Paul vs. Olajide 'KSI' Olatunji friction match, which the duo cocky-dubbed the YouTube World Boxing Championship, may non have ended with a declared winner, but it did enable both participants to rake in some serious greenbacks.
Nosotros're setting bated the potential prize money, as no details about purses for the main fight or undercards have been released. Instead, allow's look at viewership.
Aye, it's truthful that more people watched the lucifer for complimentary on Twitch (including, allegedly, some Twitch staffers) than on the official YouTube pay-per-view livestream. However, at to the lowest degree 814,000 people shelled out for the official pay-per-view, per numbers we saw atTubefilter. Fifty-fifty if all of those viewers paid the pre-Baronial viewing price of $8 (which was raised to $10 on Aug. 1), that's notwithstanding $6.v million. If half of those viewers paid the August price, that adds up to $vii.3 one thousand thousand in revenue. Merely that'south also just looking at the summit concurrent viewership numbers nosotros saw. All the people who paid for the stream undoubtedly weren't watching it at exactly the same time, so that 814,000 number doesn't represent the total of consumers who purchased the result on YouTube.
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On top of those YouTube views were the folks who watched the match at KSIvsLogan.TV — no numbers in that location nevertheless — equally well equally the reported 21,000 fans in omnipresence at Manchester Arena, where tickets price between £lxxx ($103 U.S.) and £495 ($634). If all 21,000 attendants nabbed tickets at the everyman price tier, that'due south another $2 million and change — but certainly some paid for higher tiers, probable including that £495 VIP packet.
Adding all that up brings us to a conservative $eight.5 to $ix.3 1000000 in acquirement. But of class that doesn't include expenses. YouTube takes a percentage of the pay-per-view price, Manchester Arena isn't free to rent, and the talented production crew (the event looked slap-up on screen), bandwidth, rentals, support staff, and more all come up at a price. So, that dollar effigy range doesn't accurately represent anyone's accept-home pay.
However, in that location were also a lot of sponsorships. Manchester Arena's ring was plastered with brands and products, including sneaker retailerFootasylum, Rumble League, men's lifestyle brand HAUK, online gambling companyMansionBet, and custom gaming controller company Scuf Gaming.Upload Eventsand Maverick Mediaalso had logos in the ring, only did not pay for sponsorships; Upload was the event partner for the fight, and Maverick Media is Paul'due south company.
Paul's younger blood brotherJake Paulas well parlayed the attention surrounding the event into a product launch for his new merch lineRNBO, which stands for "Ascent N' Be Original." The jacket he wore into the band was emblazoned with the brand's logo, as was his headgear for the fight. That motility, by the way, seems to be a smart one; launched Saturday, RNBO's Instagram already has 626,000 followers, which is a lot of eyeballs on $20 T-shirts, $25 hats, and $twoscore hoodies. (For his merch business, Paul is partnered with Fanjoy, which says that it helps creators generate every bit much equally hundreds of thousands of dollars — if not more — in monthly revenues.)
Per the contract signed by Paul and Olatunji, the latter volition go on 100% of the profits from ticket sales for the United kingdom of great britain and northern ireland consequence, while Paul will keep 100% of the profits from ticket sales for the U.S. rematch, which is tentatively scheduled for February 2019.
Source: https://www.tubefilter.com/2018/08/27/logan-paul-ksi-boxing-match-money/
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